Jackpot! : Harrah's winning secrets for customer loyalty /

Bibliographic Details
Main Author:	Shook, Robert L., 1938-
Format:	Book
Language:	English
Published:	New York : John Wiley & Sons, [2003]
Subjects:	Harrah's Casinos (Memphis, Tenn.) Casinos > United States > Marketing. Customer loyalty > United States.

Description
Physical Description:	xiii, 332 pages, 8 unnumbered pages of plates : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471263230 (alk. paper)