APA (7th ed.) Citation

Shook, R. L. (2003). Jackpot!: Harrah's winning secrets for customer loyalty. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Shook, Robert L. Jackpot!: Harrah's Winning Secrets for Customer Loyalty. New York: John Wiley & Sons, 2003.

MLA (9th ed.) Citation

Shook, Robert L. Jackpot!: Harrah's Winning Secrets for Customer Loyalty. John Wiley & Sons, 2003.