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Dynamic models of advertising competition /

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Bibliographic Details
Main Author: Erickson, Gary M., 1945-
Format: Book
Language:English
Published: Boston : Kluwer Academic Publishers, [2003]
Edition:2nd ed.
Series:International series in quantitative marketing.
Subjects:
Advertising > Mathematical models.
Competition > Mathematical models.
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by Erickson, Gary M.
Published 2003
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