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Corporate and organizational identities : integrating strategy, marketing, communication and organizational perspectives /

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Bibliographic Details
Other Authors: Moingeon, Bertrand, Soenen, Guillaume B.
Format: Book
Language:English
Published: London ; New York : Routledge, 2002.
Subjects:
Corporate culture.
Organization.
Description
Physical Description:xvii, 201 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0415282047
0415282055 (pbk.)