Cover Image

Legendary brands : unleashing the power of storytelling to create a winning marketing strategy /

Bibliographic Details
Main Author: Vincent, Laurence
Format: Book
Language:English
Published: Chicago : Dearborn Trade Pub., [2002]
Subjects:
Brand name products.
Branding (Marketing)
Customer relations.
Description
Physical Description:x, 321 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 309-312) and index.
ISBN:0793155606