Citizen brand : 10 commandments for transforming brands in a consumer democracy /

Bibliographic Details
Main Author:	Gobé, Marc
Format:	Book
Language:	English
Published:	New York : Allworth Press, [2002]
Subjects:	Brand name products. Branding (Marketing) Consumers' preferences. Motivation research (Marketing)

by Gobé, Marc
Published 2002

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