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Citizen brand : 10 commandments for transforming brands in a consumer democracy /

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Bibliographic Details
Main Author: Gobé, Marc
Format: Book
Language:English
Published: New York : Allworth Press, [2002]
Subjects:
Brand name products.
Branding (Marketing)
Consumers' preferences.
Motivation research (Marketing)
Description
Physical Description:xxxvii, 249 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:158115240X