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Marketing for hospitality and tourism /

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Bowen, John (John T.), 1948-, Makens, James C.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, [2003]
Edition:3rd ed.
Subjects:
Hospitality industry > Marketing.
Tourism > Marketing.
Description
Physical Description:xvii, 893 pages : color illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0130996114