Momentum : how companies become unstoppable market forces /

Bibliographic Details
Main Author:	Ricci, Ron
Other Authors:	Volkmann, John
Format:	Book
Language:	English
Published:	Boston : Harvard Business School Press, c2003. [date of publication not identified]
Subjects:	Marketing > Technological innovations. Internet marketing. Branding (Marketing) Strategic planning.

Description
Physical Description:	xi, 206 pages : illustrations ; 22 cm.
Bibliography:	Includes bibliographical references (pages 189-192) and index.
ISBN:	157851522X (alk. paper)