Building the brand-driven business : operationalize your brand to drive profitable growth /

Bibliographic Details

Main Author:	Davis, Scott M., 1964-
Other Authors:	Dunn, Michael
Format:	Book
Language:	English
Published:	Jossey-Bass : San Francisco, CA, [2002]
Edition:	1st ed.
Series:	Jossey-Bass business & management series.
Subjects:	Brand name products. Product management.