APA (7th ed.) Citation

Davis, S. M., & Dunn, M. (2002). Building the brand-driven business: Operationalize your brand to drive profitable growth. San Francisco, CA.

Chicago Style (17th ed.) Citation

Davis, Scott M., and Michael Dunn. Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth. Jossey-Bass: San Francisco, CA, 2002.

MLA (9th ed.) Citation

Davis, Scott M., and Michael Dunn. Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth. San Francisco, CA, 2002.