Market-driven management : how to define, develop, and deliver customer value /

Bibliographic Details
Main Author:	Webster, Frederick E.
Format:	Book
Language:	English
Published:	New York : Wiley, [2002]
Edition:	2nd ed.
Subjects:	Marketing > Management. Consumer satisfaction.

Description
Physical Description:	xiii, 320 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0471236934 (cloth : alk. paper)