Cover Image

Direct and interactive marketing /

Bibliographic Details
Main Author: Sargeant, Adrian
Other Authors: West, Douglas C.
Format: Book
Language:English
Published: Oxford [England] ; New York : Oxford University Press, 2001.
Subjects:
Direct marketing.
Interactive marketing.
Description
Physical Description:xxiii, 460 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0198782535 (pbk. : alk. paper)