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Creating customer evangelists : how loyal customers become a volunteer sales force /

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Bibliographic Details
Main Author: McConnell, Ben
Other Authors: Huba, Jackie
Format: Book
Language:English
Published: Chicago : Dearborn Trade Pub., [2003]
Subjects:
Customer relations.
Relationship marketing.
Description
Physical Description:x, 214 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 206-207) and index.
ISBN:0793155614