rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: marketing power of emotion
  name:
    name part: O'Shaughnessy, John
    name part: 1927-
    role:
      role term: creator
  name:
    name part: O'Shaughnessy, Nicholas J.
    name part: 1954-
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: enk
    date issued: 2003
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: vi, 274 pages : illustrations ; 25 cm.
  note: John O'Shaughnessy, Nicholas Jackson O'Shaughnessy.
  note: Includes bibliographical references (pages [247]-260) and index.
  subject:
    topic: Consumer behavior
  subject:
    topic: Consumers
    topic: Psychology
  subject:
    topic: Marketing
    topic: Psychological aspects
  subject:
    topic: Advertising
    topic: Psychological aspects
  subject:
    topic: Decision making
    topic: Psychological aspects
  subject:
    topic: Emotions
    topic: Economic aspects
  classification: HF5415.32 .O743 2003
  classification: 658.8/342
  identifier: 0195150562 (alk. paper)
  identifier: 2002070905
  record info:
    record content source: DLC
    record creation date: 020427
    record change date: 20151024195720.0
    record identifier: in00001714057