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Persuasive communication /

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Bibliographic Details
Main Author: Stiff, James B. (James Brian)
Other Authors: Mongeau, Paul A.
Format: Book
Language:English
Published: New York : Guilford Press, [2003]
Edition:2nd ed.
Subjects:
Persuasion (Rhetoric)
Persuasion (Psychology)
Attitude (Psychology)
Description
Physical Description:xv, 351 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references (pages 307-338) and index.
ISBN:1572307021 (pbk.)