Customer loyalty : how to earn it, how to keep it /

Bibliographic Details
Main Author: Griffin, Jill
Format: Book
Language:English
Published: San Francisco : Jossey-Bass, [2002]
Edition:New and rev. ed.
Series:Jossey-Bass business & management series.
Subjects:
Description
Physical Description:xvi, 252 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0787963887 (pbk.)