Uncommon practice : people who deliver a great brand experience /

Bibliographic Details
Other Authors:	Smith, Shaun, Milligan, Andy
Format:	Book
Language:	English
Published:	London : Financial Times Prentice Hall, 2002.
Subjects:	Service industries > Marketing. Advertising > Brand name products.

Description
Physical Description:	xii, 174 pages : illustrations (some color) ; 27 cm.
ISBN:	0273659367