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Strategic relationship marketing /

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Bibliographic Details
Main Author: Hougaard, Søren
Other Authors: Bjerre, Mogens, 1959-
Format: Book
Language:English
Published: Berlin ; New York : Springer, [2002]
Subjects:
Relationship marketing.
Customer relations.
Strategic planning.
Description
Physical Description:371 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:3540431616 (alk. paper)