Corporate social marketing : message design to recruit future program participants /

Bibliographic Details
Main Author:	Chrysler, Lisa Marie Lauer
Format:	Thesis Microform Book
Language:	English
Published:	[Place of publication not identified] : [publisher not identified] ; 2001.
Subjects:	Weight loss > Social aspects. Obesity > Social aspects. Obesity > Treatment > Marketing. Overweight persons > Health and hygiene. Social marketing.

Description
Item Description:	Microform.
Physical Description:	viii, 59 leaves.
Bibliography:	Includes bibliographical references (leaves 36-39).