Cover Image

Understanding and designing market research /

Bibliographic Details
Main Author:	Webb, John R. (John Richard), 1949-
Format:	Book
Language:	English
Published:	London : Thomson Learning, 2002.
Edition:	2nd ed.
Subjects:	Marketing research. Marketing > Recherche.

Similar Items

JMR, Journal of marketing research.

Doing effective market research : key research skills.
Published: (2018)

Conceptual frameworks in marketing research.
Published: (2016)

Developing marketing plan for PALCO /
by: Krishnan, Omkumar
Published: (2022)

1978 survey of marketing research : organization, functions, budget, compensation /
Published: (1978)

International journal of research in marketing.
Published: (1984)

International journal of research in marketing.

An introduction to qualitative marketing research.
Published: (2020)

Marketing letters.

An introduction to quantitative marketing research.
Published: (2020)

Market selection.
Published: (2020)

An introduction to using games as a market research technique.
Published: (2020)

Doing market research in a firm : research narrative.
Published: (2020)

Networking & diversity in market research : women in research (WIRe).
Published: (2020)

Designing and using market research /
Published: (1987)

Service-dominant logic /
by: Akaka, Melissa, et al.
Published: (2022)

The Kano model.
Published: (2022)

Scale development methodology : reflections from a PhD journey in marketing /
by: Papadas, Karolos-Konstantinos
Published: (2019)

An introduction to sampling for marketing research.
Published: (2020)

Polyphonic marketing : breaking the silences.
Published: (2020)

An introduction to research design for marketing.
Published: (2020)

Marketing research : an applied approach /
by: Kinnear, Thomas C., 1943-
Published: (1991)

Demystifying survey methods for market research.
Published: (2020)

Marketing analytics beyond advertising : how right-brained marketers can master the numbers.
Published: (2021)

An introduction to big data for market research.
Published: (2016)

Business-to-business market research : identifying, qualifying and understanding your customers /
by: Block, Martin P., 1946-
Published: (1995)

Marketing /
Published: (1993)

Applied qualitative marketing research - data analysis and data display.
Published: (2020)

Applied qualitative marketing research - data analysis and data display.
Published: (2020)

Market assessment with OR applications /
by: Anand, Adarsh, et al.
Published: (2020)

Market assessment with OR applications /
by: Anand, Adarsh, et al.
Published: (2020)

Designing the marketing research project /
by: Joselyn, Robert W.
Published: (1977)

Marketing projects /
by: Mesly, Olivier
Published: (2020)

Thinking through and doing transformative, feminist marketing research.
Published: (2020)

An experiential class project to show the market research process.
Published: (2020)

Marketing research : fundamentals and dynamics /
by: Zaltman, Gerald
Published: (1975)

Marketing semiotics research : consumer trends, AI, and the economics of experience /
Published: (2026)

How to collect and analyze market data.
Published: (2019)

Marketing research : management, method, and cases /
by: Wentz, Walter B.
Published: (1979)

Designing games as tools for market research : research through gaming.
Published: (2020)