Understanding and designing market research /

Bibliographic Details
Main Author:	Webb, John R. (John Richard), 1949-
Format:	Book
Language:	English
Published:	London : Thomson Learning, 2002.
Edition:	2nd ed.
Subjects:	Marketing research. Marketing > Recherche.

Description
Item Description:	Previous edition: London: Academic, 1992.
Physical Description:	xiii, 235 pages ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	1861525761