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Consumer behavior : buying, having, and being /

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Bibliographic Details
Main Author: Solomon, Michael R.
Format: Book
Language:English
Published: Upper Saddle River, N.J. : Prentice Hall, [2002]
Edition:5th ed.
Series:Prentice Hall international series in marketing.
Subjects:
Consumer behavior.
Description
Physical Description:xvii, 549 pages : color illustrations ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:013091360X
0130950084