Cover Image

Hub culture : the next wave of urban consumers /

Bibliographic Details
Main Author: Stalnaker, Stan
Format: Book
Language:English
Published: Singapore : Wiley, 2002.
Subjects:
Consumer behavior > Social aspects.
Consumers > Psychology.
Consumption (Economics) > Social aspects.
Consumption (Economics) > Psychological aspects.
Marketing.
Table of Contents:
  • The new composite
  • Branding 101: all about odd
  • It's expensive being me
  • Urban intellectual property legends
  • Passport please
  • Electronic Friend Network (EFN)
  • Evolving communications and the role of corporations
  • Relationships
  • Work it, baby
  • Anonymous proximity
  • XTREME leisure
  • Popsicle backlash
  • How to build a phenomenon on a shoestring
  • The future in general.