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The advertising handbook /

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This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and those who work in it.

Bibliographic Details
Main Author: Brierley, Sean
Format: Book
Language:English
Published: London : Routledge, 2001.
Edition:2nd ed.
Series:Media practice.
Subjects:
Advertising.
Advertisers.

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