rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: advertising handbook
  name:
    name part: Brierley, Sean.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: enk
    date issued: 2002
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 297 pages : illustrations, portraits ; 24 cm.
  abstract: This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and those who work in it.
  note: Sean Brierley.
  note: Previous edition: 1995.
  note: Includes bibliographical references and index.
  subject:
    topic: Advertising
  subject:
    topic: Advertisers
  classification: HF5823 .B7273 2002
  classification: 659.1
  related item:
    title info:
      title: Media practice
  identifier: 0415243912
  identifier: 0415243920 (PBK.)
  record info:
    record content source: UKM
    record creation date: 020812
    record change date: 20151024170044.0
    record identifier: in00001709990