The advertising handbook /
This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and those who work in it.
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London :
Routledge,
2001.
|
| Edition: | 2nd ed. |
| Series: | Media practice.
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| Subjects: |
| Summary: | This book unravels the how and why of advertising and places the industry in its social, historical and political context. Focusing on key debates, it explores the competitive practices and discourses which govern the industry and those who work in it. |
|---|---|
| Item Description: | Previous edition: 1995. |
| Physical Description: | xiii, 297 pages : illustrations, portraits ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0415243912 0415243920 (PBK.) |