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Intelligent support systems for marketing decisions /

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Bibliographic Details
Main Author: Matsatsinis, Nikolaos F.
Other Authors: Siskos, Yannis
Format: Book
Language:English
Published: Boston : Kluwer Academic, [2003]
Series:International series in operations research & management science ; 54.
Subjects:
Marketing > Decision making > Data processing.
Marketing > Management > Data processing.
Artificial intelligence.
Decision support systems.
Description
Physical Description:ix, 514 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages [423]-508) and index.
ISBN:1402071949 (alk. paper)