Cover Image

Advertising, promotion & supplemental aspects of integrated marketing communications /

Bibliographic Details
Main Author: Shimp, Terence A.
Format: Book
Language:English
Published: Mason, Ohio : Thomson South-Western, [2003]
Edition:6th ed.
Subjects:
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
Description
Physical Description:xxi, 650 pages : illustrations (some color) ; 29 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0030352711