Defining markets, defining moments : America's 7 generational cohorts, their shared experiences, and why businesses should care /

Bibliographic Details
Main Author: Meredith, Geoffrey E.
Other Authors: Schewe, Charles D., 1942-, Karlovich, Janice
Format: Book
Language:English
Published: New York : Hungry Minds, [2002]
Subjects:
Online Access:Table of contents
Description
Physical Description:xx, 363 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0764553941 (pbk. : alk. paper)