APA (7th ed.) Citation

Ereaut, G., Imms, M., & Callingham, M. (2002). Qualitative market research: Principle and practice. SAGE.

Chicago Style (17th ed.) Citation

Ereaut, Gill, Mike Imms, and Martin Callingham. Qualitative Market Research: Principle and Practice. London: SAGE, 2002.

MLA (9th ed.) Citation

Ereaut, Gill, et al. Qualitative Market Research: Principle and Practice. SAGE, 2002.