Persuasion in society /

Bibliographic Details
Main Author:	Simons, Herbert W., 1935-
Other Authors:	Morreale, Joanne, 1956-, Gronbeck, Bruce E.
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, [2001]
Subjects:	Persuasion (Psychology) > Social aspects. Persuasion (Rhetoric)

Table of Contents:

Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered
The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing
Cognitive shorthands. Reasoning and evidence
Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics.