Bringing new technology to market /

Bibliographic Details
Main Author:	Allen, Kathleen R.
Format:	Book
Language:	English
Published:	Upper Saddle River, N.J. : Prentice Hall, [2003]
Subjects:	High technology > Marketing. High technology industries.

Description
Physical Description:	xv, 367 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0130933732