Cover Image

Basic marketing research : applications to contemporary issues /

Bibliographic Details
Main Author: Malhotra, Naresh K.
Format: Book
Language:English
Published: Upper Saddle River, NJ : Prentice Hall, [2002 ]+
Subjects:
Marketing research.
Description
Physical Description:xxxiii, 685 pages : illustrations ; 27 cm.
Format:System requirements: Windows 95/98/2000 or Windows NT.
Bibliography:Includes bibliographical references and indexes.
ISBN:0133768562