Cover Image

Advertising media planning /

Bibliographic Details
Main Author: Sissors, Jack Zanville, 1919-
Other Authors: Baron, Roger B.
Format: Book
Language:English
Published: Chicago : McGraw-Hill, [2002]
Edition:6th ed.
Subjects:
Advertising media planning.
Description
Physical Description:xviii, 445 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0844215635 (alk. paper)