APA (7th ed.) Citation

Sissors, J. Z., & Baron, R. B. (2002). Advertising media planning (6th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Sissors, Jack Zanville, and Roger B. Baron. Advertising Media Planning. 6th ed. Chicago: McGraw-Hill, 2002.

MLA (9th ed.) Citation

Sissors, Jack Zanville, and Roger B. Baron. Advertising Media Planning. 6th ed. McGraw-Hill, 2002.