Determinants of temporal variations in advertising effectiveness /

Bibliographic Details
Main Author:	Chung, Chanjin
Corporate Authors:	National Institute for Commodity Promotion Research & Evaluation (U.S.), New York State College of Agriculture and Life Sciences. Department of Agricultural, Resource, and Managerial Economics
Other Authors:	Kaiser, Harry Mason
Format:	Government Document Book
Language:	English
Published:	Ithaca, N.Y. : Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, [1998]
Series:	NICPRE (Series) ; 98-02. R.B. (New York State College of Agriculture and Life Sciences. Department of Applied Economics and Management) ; 98-03.
Subjects:	Advertising > Mathematical models. Advertising > Milk trade > New York (State) > New York. Milk trade > New York (State) > New York.

Description
Item Description:	Title from cover. At head of title: National Institute for Commodity Promotion Research & Evaluation. "April 1998."
Physical Description:	14 pages ; 28 cm.
Bibliography:	Includes bibliographical references (pages 12-14).