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Assessing the effectiveness of MPP meat advertising and promotion in the Japanese market /

Bibliographic Details
Main Author: Comeau, Allison
Corporate Authors: National Institute for Commodity Promotion Research & Evaluation (U.S.), New York State College of Agriculture and Life Sciences. Department of Agricultural, Resource, and Managerial Economics
Other Authors: Mittelhammer, Ron, Wahl, Thomas I.
Format: Government Document Book
Language:English
Published: Ithaca, N.Y. : Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, [1996]
Series:NICPRE (Series) ; 96-10.
R.B. (New York State College of Agriculture and Life Sciences. Department of Applied Economics and Management) ; 96-20.
Subjects:
Advertising > Meat > Japan.
Meat industry and trade > Japan.
Consumers' preferences > Japan.
Foreign trade promotion > Government policy > United States.

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