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An ex post evaluation of generic egg advertising in the U.S. /

Bibliographic Details
Main Author: Reberte, J. Carlos
Corporate Authors: National Institute for Commodity Promotion Research & Evaluation (U.S.), New York State College of Agriculture and Life Sciences. Department of Agricultural, Resource, and Managerial Economics
Other Authors: Schmit, Todd M., Kaiser, Harry Mason
Format: Government Document Book
Language:English
Published: Ithaca, N.Y. : Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, [1996]
Series:NICPRE (Series) ; 96-07.
R.B. (New York State College of Agriculture and Life Sciences. Department of Applied Economics and Management) ; 96-15.
Subjects:
Egg trade > Economic aspects > United States.
Eggs > United States > Marketing.
Advertising > Farm produce > United States.
Advertising campaigns > United States.

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