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Generic advertising wearout : the case of the New York City fluid milk campaign /

Bibliographic Details
Corporate Authors: National Institute for Commodity Promotion Research & Evaluation (U.S.), New York State College of Agriculture and Life Sciences. Department of Agricultural, Resource, and Managerial Economics
Other Authors: Reberte, J. Carlos
Format: Government Document Book
Language:English
Published: Ithaca, N.Y. : Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, [1996]
Series:NICPRE (Series) ; 96-01.
R.B. (New York State College of Agriculture and Life Sciences. Department of Applied Economics and Management) ; 96-01.
Subjects:
Advertising > Dairy products > New York (State) > New York.
Advertising > Dairy products > Econometric models.
Advertising campaigns > New York (State) > New York.
Advertising campaigns > Econometric models.

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