Generic advertising wearout : the case of the New York City fluid milk campaign /

Bibliographic Details
Corporate Authors:	National Institute for Commodity Promotion Research & Evaluation (U.S.), New York State College of Agriculture and Life Sciences. Department of Agricultural, Resource, and Managerial Economics
Other Authors:	Reberte, J. Carlos
Format:	Government Document Book
Language:	English
Published:	Ithaca, N.Y. : Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, [1996]
Series:	NICPRE (Series) ; 96-01. R.B. (New York State College of Agriculture and Life Sciences. Department of Applied Economics and Management) ; 96-01.
Subjects:	Advertising > Dairy products > New York (State) > New York. Advertising > Dairy products > Econometric models. Advertising campaigns > New York (State) > New York. Advertising campaigns > Econometric models.

Description
Item Description:	Title from cover. At head of title: National Institute for Commodity Promotion Research & Evaluation. "January 1996."
Physical Description:	7 pages, 3 unnumbered pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references (page 6).