APA (7th ed.) Citation

National Institute for Commodity Promotion Research & Evaluation (U.S.), New York State College of Agriculture and Life Sciences. Department of Agricultural, Resource, and Managerial Economics, & Reberte, J. C. (1996). Generic advertising wearout: The case of the New York City fluid milk campaign. Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University.

Chicago Style (17th ed.) Citation

National Institute for Commodity Promotion Research & Evaluation (U.S.), Resource New York State College of Agriculture and Life Sciences. Department of Agricultural, and J. Carlos Reberte. Generic Advertising Wearout: The Case of the New York City Fluid Milk Campaign. Ithaca, N.Y.: Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1996.

MLA (9th ed.) Citation

National Institute for Commodity Promotion Research & Evaluation (U.S.), et al. Generic Advertising Wearout: The Case of the New York City Fluid Milk Campaign. Dept. of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University, 1996.