Cause marketing : build your image and bottom line through socially responsible partnerships, programs, and events /

Bibliographic Details
Main Author: Marconi, Joe
Format: Book
Language:English
Published: Chicago : Dearborn Trade Pub., [2002]
Subjects:
Online Access:Table of contents
Description
Physical Description:xiii, 223 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references (pages 213-214) and index.
ISBN:0793152585 (hardcover)