Cover Image

Designing online identities : successful graphic strategies for brands on the Web /

Bibliographic Details
Main Author: Andres, Clay
Format: Book
Language:English
Published: Gloucester, Mass. : Rockport Publishers, [2002]
Subjects:
Branding (Marketing) > Management.
Trademarks > Design.
Web sites > Design.
Table of Contents:
  • Brand recognition
  • Image perception
  • Navigational context
  • Content delivery
  • Customer experience
  • Classic brands
  • Boutique brands
  • Dot.com brands
  • E-commerce brands
  • Self-branding
  • Not-for-profit brands.