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Integrated branding : becoming brand-driven through company-wide action /

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Bibliographic Details
Main Author: LePla, F. Joseph, 1955-
Other Authors: Parker, Lynn M., 1956-
Format: Book
Language:English
Published: London : Kogan Page, [2002]
Subjects:
Brand name products > Management.
Description
Item Description:Originally published: Westport, Conn. : Quorum, 1999.
Physical Description:xiv, 299 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0749437200