LePla, F. J., & Parker, L. M. (2002). Integrated branding: Becoming brand-driven through company-wide action. Kogan Page.
Chicago Style (17th ed.) CitationLePla, F. Joseph, and Lynn M. Parker. Integrated Branding: Becoming Brand-driven Through Company-wide Action. London: Kogan Page, 2002.
MLA (9th ed.) CitationLePla, F. Joseph, and Lynn M. Parker. Integrated Branding: Becoming Brand-driven Through Company-wide Action. Kogan Page, 2002.
Warning: These citations may not always be 100% accurate.