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Time and media markets /

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Bibliographic Details
Other Authors: Albarran, Alan B., Arrese, Angel
Format: Book
Language:English
Published: Mahwah, N.J. : Lawrence Erlbaum Publishers, 2003.
Series:LEA's communication series.
Subjects:
Mass media > Marketing.
Time management.
Description
Physical Description:xi, 177 pages ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:080584113X (alk. paper)