The content analysis guidebook /

Bibliographic Details
Main Author:	Neuendorf, Kimberly A.
Format:	Book
Language:	English
Published:	Thousand Oaks, Calif. : Sage Publications, [2002]
Subjects:	Sociology > Research > Methodology. Content analysis (Communication)

Table of Contents:

Defining content analysis : is content analysis easy?
Milestones in the history of content analysis : the growing popularity of content analysis
Beyond description : an integrative model of content analysis
Message units and sampling units
Variables and predictions
Measurement techniques
Reliability
Results and reporting : data handling and transformations
Contexts.