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Consumer evolution : nine effective strategies for driving business growth /

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Bibliographic Details
Main Author: Grantham, Charles E.
Other Authors: Carr, Judith A.
Format: Book
Language:English
Published: New York : Wiley, 2002.
Subjects:
Business planning.
Strategic planning.
Electronic commerce.
Description
Physical Description:xv, 240 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographical references (pages 229-233) and index.
ISBN:0471216763