http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
theoretical model of the design-advertising agency in Almaty, Kazakhstan, based on the experience of the same business in Austin, Texas
ix, 116 leaves : illustrations, maps ; 28 cm.
This study discussed a theoretical model for the start-up stage of a design-advertising agency in Almaty, Kazakhstan. The model is designed based on the analysis of the same industry in Austin, Texas, USA and takes into account the national context of Kazakhstan. Changes in the pace of technological, social, organizational, and managerial evolution make it difficult to draw firm conclusions.
Issued also on microfiche from Lange Micrographics.
Includes bibliographical references (leaves 89-95).